Strategy & Growth
Defining the challenge, identifying growth opportunities and choosing a clear direction: positioning, value proposition, target audiences, market entry or a change to the existing model.
נועם אליעזרMarketing, Branding & Growth Strategist
STRATEGY • GROWTH • MARKETING • BRANDING • EXECUTION
I build growth strategies and lead change across marketing, branding and business operations
I work alongside leadership teams, turn strategy into a clear action plan, and bring the right people around it. When needed, I join the team and manage the marketing function or the change process in practice.
I work with leadership teams of medium-sized and large companies and organizations, and with executives and entrepreneurs who want to lead change and grow.
Noam Eliezer | Marketing, Branding & Growth Strategist
25+ years in marketing and management · 15 years of mentoring in the Shaldag Alumni Association program · MBA in Marketing, Dean’s List
Four areas where
I create change
I connect business direction, brand, marketing planning and the organization’s ability to execute.
Strategic Branding & Positioning
I build a distinctive, attractive and relevant brand story, then translate it into a value proposition, positioning and language that create interest, preference and choice. I assemble and lead the right professional team, and make sure the brand comes to life in marketing, the customer experience and the way the organization operates.
Leading marketing and change in practice
Depending on the need, I advise the leadership team, lead a marketing initiative or join the organization for a defined period to manage its marketing function or change process.
Executive mentoring
I mentor executives and entrepreneurs as they make decisions, sharpen their direction and lead change. My experience as a lead mentor in the Shaldag Alumni Association mentoring program allows me to combine strategic perspective, management experience and practical tools that create progress.
Professional partners: Tzur Golan, Nir Hermatz, Amit Zemel, and additional specialists in creative, design, research, content and digital, selected for each challenge.
When is it right
to work with me?
When a marketing or business direction must be chosen, an action plan defined, and leadership and teams aligned around change. When you need to build a new brand, or the market changes and calls for rebranding
When you need to identify a growth engine
And decide which customers, markets or value propositions deserve focus.
When positioning or marketing needs to change
Because the market, competition or customer needs have changed.
When the plan is not being implemented
And goals, ownership and a working rhythm are needed to create progress.
When you need to build a new brand, or the market changes and calls for rebranding
And define a value proposition, positioning, brand story and language that stand out in the market.
When a leader needs fresh energy and additional tools
To make decisions, lead employees and work more effectively with the leadership team.
How I
work?
I begin with a diagnosis of the business, its customers, market, competitors and ability to deliver change
I analyze data, speak with customers and managers, and identify where the opportunity lies and what is preventing the organization from realizing it.
Together with the leadership team, I define the challenge, present alternatives and lead the decision. We then build the positioning, brand, marketing plan and action plan, with clear goals and ownership.
We define where the organization can grow, what needs to change and who is responsible for execution. From there, I support progress and assess what has improved in practice.
I do not let go until we crack it. I do not give up on myself, or on the people who choose to work with me
MARKET • DATA • AI
The work is grounded in experience and judgment, as well as company data, market research, customer conversations, competitor analysis and AI tools that help us learn faster, identify patterns and test alternatives. AI is a significant working tool. It does not replace the responsibility to understand, choose and lead.
The story behind the brands
I led each project for three years, from diagnosis and strategy through managing implementation and embedding the approach across the organization
Hashomer Hadash
From the land, a nation grows
The marketing challenge
Connect work in agriculture, volunteering, education and community settlement through a shared story that inspires people to get involved
Our approach
We developed “From the land, a nation grows” to connect the land, shared responsibility and the next generation. The rebrand reached the finals of the Israeli branding competition. We launched the “Mother Earth” campaign with Miki Gavrielov and the movement’s young members. Deputy CEO Bat-El Assoulin managed the process within the organization; Tzur Golan led the creative work
Results
A major increase in participation
Hundreds of thousands of volunteers, new communities and a growing youth movement, alongside improvements across all measures of awareness and positive sentiment
The National Library of Israel
The story of us all
The marketing challenge
Ahead of the opening of its new home, reposition an institution associated with collections and research as a cultural and heritage destination for the wider public
Our approach
We developed “The story of us all” to connect the Library’s treasures with visitors’ personal and shared stories. We translated the idea into a launch plan, content, visitor experience and partnerships, alongside a campaign featuring Evyatar Banai. Marketing Director Amir Orni led the marketing implementation; Tzur Golan was responsible for the creative work
Results
More than half a million visitors, far exceeding the target
Alongside the work of the leadership and staff, the initiative helped generate interest in the National Library and strengthen its appeal as a distinctive cultural and educational institution
Jaffa Tel Aviv
Live within a story
The marketing challenge
Differentiate luxury apartments in heritage buildings and turn each property’s history into a reason to choose it
Our approach
We developed “Live within a story”, connecting each building’s past and distinctive character with the experience of living there. Each project received its own story, translated into messaging, marketing materials and sales tools. The work was carried out with strategist and marketer Avi Zeitan, with Tzur Golan responsible for the creative work
Results
Significant apartment sales in heritage buildings at luxury prices
Each property’s story became part of its value proposition and the way it was presented to buyers
All in I go deep, work as part of the team and stay committed to the organization and its results
ADVISORY • LEADERSHIP • HANDS-ON MANAGEMENT
I take the time to understand the organization and the people who lead it. I bring an outside perspective, ask direct questions and stay involved when decisions become difficult.
More than 25 years of experience
in marketing, branding and management
I have managed brands, founded a digital agency and led major initiatives alongside leadership teams. This experience allows me to connect strategic decisions, organizational work and results in the market.
Marketing management at Danshar
I led the launch of Unilever brands including Lipton and Dove, and managed additional brands such as Energizer, Clio and others.
Cellcom
I led the Youth and International Division during a defining period in Israeli marketing. There I recognized the power of the internet and understood that the shift to digital would change marketing for good.
Founding Bullet
I founded one of Israel’s pioneering digital marketing companies. We created strategies and campaigns that earned recognition and awards, and most importantly, delivered results and sales.
Mentoring and leadership development
For 15 years, I have served as a lead mentor in the Shaldag Alumni Association mentoring program. Alongside one-on-one mentoring for executives and entrepreneurs, I develop and lead content and activities that provide practical tools, move people to action and help them lead change and grow.
Working alongside leadership teams
Today I work alongside leadership teams in business, public and social organizations, leading decisions and action plans in strategy, branding, marketing and growth.
Writing, analysis
and professional insight
Articles and interviews in which I examine markets, consumers, brands and the way organizations need to act
How do you manage marketing when reality changes faster than the plan?
Why strategy must remain clear, and how to recognize when the action plan needs to change
Israel Marketing Association • HebrewAn Israeli marketing strategy that warmed up cold London
Building the Movin London brand, from market research to the brand concept
Israel Marketing Association • HebrewThe consumer revolution changing Israel's market structure
How parallel imports are reshaping trust, choice and consumer behavior
Israel Marketing Association • HebrewYou cannot sell ice to Tel Avivians
On authenticity, experience and community for brands operating in the city
Tel Aviv Online • HebrewWhen the Thursday-night barber steals the show
How a physical location becomes a marketing strategy that increases sales
Tel Aviv Online • Hebrew20,000 searches a day show that branding Carmel worked
How a name and a brand story create rapid understanding and interest
Tel Aviv Online • HebrewSelected clients
Companies and organizations where I have led strategy, marketing, branding and growth processes.
The National Library of Israel
Hashomer HaChadash
Technion
Menora Mivtachim
Meitav
Yad2
Clalit Health Services
Hadassah
AbbVie
Sucrazit
Israel Antiquities Authority
Jaffa Tel Aviv
Scavolini
Cloud of Things
David Yellin Academic College
High Q
Eden Aviation
Outback
FTNC
ISSTA